E MARKETING AND FINANCIAL ESSENTIALS FOR SMALL BUSINESS

Full Day Training Workshop for Small Business

Staying ahead of the rapid changes in emarketing is challenging for all business, but particularly so for small businesses with limited resources.  Yet small businesses have also been early adopters of many digital advances, and they stand to gain from many of the changes.  This workshop is designed specifically for SMEs looking to make sure they are up to speed with all the opportunities and changes in emarketing.

CONTENT OUTLINE

Introduction: The marketing basics

  • What is marketing

  • Target markets, segmentation, USPs/differentiation, features and benefits, brands

  • The marketing mix and the 4 ps

Financials for Small Businesses

  • Basics of profit and loss; cash flow; balance sheet; ROI
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    What is it? / Why is it important?

  • How business owners (of any size business) can impact profit and cash flow
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    • Margin, fixed and variable costs, product mix

  • Simple Pricing Theories

E-Marketing

  • On line marketing
    • Background and introduction to online marketing;

    • Trends in on line marketing eg consumer engagement; reading; navigation

    • Options for getting on line eg web, blogs, enewsletters etc

  • Getting Noticed on the web

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    • Making the most of your on line presence – eg SEO; SEM; links ; directories

    • Advertising options

    • Tips for writing for the web

  • Develop an online plan (practical exercise)

  • Panel Q & A Session

    • Comprising 3-4 e marketing experts such as SEO, web designers +/- blogger

    This content can be tailored to fit with the needs and types of businesses attending.