Juntos Marketing – our marketing services
Our marketing services include market research and strategy, branding and brochures, website development and social media setup.
Market Research and Strategy
Whether you are exploring options to expand your offering, seeking a better understanding of your clients, or considering how well your product or service meets their needs, research provides extremely useful insights that always add value to an organisation. We undertake both qualitative research, including 1:1 interviews and focus groups, and quantitative research, be that via online or telephone-based surveys.
A Marketing Strategy is your blueprint for all marketing activity going forward. It defines your brand, your target market and your approach to the market, and ensures consistent and effective marketing.
It is an essential framework to ensure all marketing efforts consistently showcase your offering, reflect your position in the market and use your marketing funds for strong returns on investment
A Marketing Plan is your roadmap to achieve (and exceed) the marketing objectives set out in your marketing strategy. It is a detailed plan, including a calendar, for all your marketing activities, typically for the next 12 months.
We take a collaborative approach to selecting the correct marketing mix, given your target market, marketing objectives and budget. We may recommend traditional marketing, online marketing or a range of both.
Branding, Brochures and Communication Materials
Your brand identity conveys your brand’s personality and sometimes what you do – at a glance. It should look neat and professional, and it should be something you feel proud to showcase. It should be in a practical shape that works well on all your marketing materials. You need your logo in multiple formats so you can use it in print or on the web.
Brochures and communication materials
Well-designed marketing materials look professional, ensure you capture attention and engage potential clients, be that in printed or web based materials. We can provide graphic design services to develop branding, business cards and letterhead, presentation templates, flyers or brochures, social media tiles, websites and advertisements.
Professional printed materials often support business development or a particular campaign. We design, write the copy, print and project manage the development of your professional materials, from flyers to corporate brochures and booklets.
Website Development and Management Services
Our unique and successful approach to website development and management includes more than just developing a template and home page.
We work with all our clients to plan, consider and develop the following:
- Good, clear navigation so the site is easy and intuitive for users
- Appealing branded design, cleverly built to ensure the site looks professional and loads & displays well
- Useful & interesting (relevant) content, so your site is easy to read and appropriate for your business
- SEO (Search Engine Optimisation) – all aspects developed to ensure you rank highly on organic searches (and are easily found)
- A user-friendly content management system ), so you can update your site easily and as often as you want
Many of our clients choose for us to update the content on their websites or social platforms on a regular basis.
Marketing Campaigns and Advertising
For clients wishing to grow their presence and awareness, we can develop print or digital campaigns that meet a particular business need, build on your other marketing efforts and extend your reach.
Social Media Setup and Management
Getting your social media set up right involves good planning, so you choose social media channels that are right for your business and so you target the right people. The other critical element is to stick at it – something that is very difficult without a plan and a calendar.
We help you plan your social media strategy, select the right channels to reach your targets, guide you in the appropriate tone, language and content to use, and help you develop an easy to follow social media calendar. For many of our clients, we also undertake some or all of the day to day management of their social media sites.
Well-written content is much more engaging for readers. Your content must be easy to read and capture people’s attention, now more than ever. We can help edit and proof read your copy or develop the content based on your brief.
We facilitate specialist marketing training which taps into own marketing experience and is tailored to individual business needs. We run training sessions for government departments, corporations, groups of businesses and universities.
We also facilitate internal workshops for clients wishing to develop strong strategic marketing plans, gain strategic consensus around important business challenges and explore new business options.
Photography & Video Production
Professional photography and video production are essential components for many organisations who wish to showcase their team and their offering in a way that truly reflects their expertise and capabilities.
We work with clients to develop photography and video for use on websites, social media, printed materials, specialist publications and organisational announcements.