Case Study

Lush Handmade Cosmetics is a leading retailer of natural cosmetics in over 25 countries worldwide. Their product range includes skin care and body care products, soaps, shampoos and novelty items.

Lush is well known for its ethics and its strong stand against causes such as animal testing, as well as its popular and contemporary product ranges. In Australia and New Zealand there is a strong market presence with 18 stores and growing.

The Challenges

> Making the most of the Lush brand strengths in the Australian and New Zealand market places
> Aligning marketing activities with in store sales activity to take sales to a new level

Key Project Components

> Review of existing knowledge base
> Assistance with documenting a strong written marketing plan
> Guidance with planning and execution of consumer Research
> Assistance with interpretation of research findings
> Implementation of promotional activities at store level

The Results

> Sales performance taken to the next level
> Development of powerful and consistent brand messages across all Lush’s communication
> Strong focus in Australia and New Zealand on Lush’s unique strengths, and in making the most of
these in the market place.

"Juntos Marketing provided a focused strategic review of our market position, and helped Lush in Australia and New Zealand determine a strong set of communication messages via targeted consumer research. Based on this, we have been able to move from being reactive to being much more strategic in our marketing, and we have experienced a significant ongoing improvement on our strong sales base."

Mark Lincoln
Director
Lush Australasia

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