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“Juntos Marketing… took the
headaches
out of our
day to
day marketing…”
Steve Maidment
Nestle / Cereal Partners Worldwide |
Our Recent Work
Some of Juntos Marketing’s recent projects have included
Business and Marketing Planning
- Strategy re-focus to Improve Sales and Profitability - Retail Industry
> Review of Existing Knowledge Base
> Development of strong strategic marketing plan
> Consumer Research
> Definition of Research Requirements
> Management of Full Research Project - from briefing to recommendations for implementation
> Redefinition of key selling messages
> Facilitation of planning model that encourages
> Communication of key brand messages
> Improved staff satisfaction and ownership
Outcome: Month on month sales growth since implementation
- Development of Stand out Marketing and Communications Plan - Not For Profit Sector
> Introduction of a structured planning model
> Coaching to improve use of planning model
> Advice and input to style and content of plan, to maximize impact of activities
> Mentoring key staff to increase their skills base in marketing and planning
Outcome: Improved profile and use of volunteers within organization
- Packaging Review - Consumer Focus
> Recommendations for optimisation of packaging sizes across range of consumer packs to ensure
improved sales and production efficiencies and better shelf presence
> Project Management role requiring collaboration and consultation with wide range of internal and
external stakeholders
Outcome: Opportunity for Significant Business Savings Identified
Promotional and Marketing Activities
- Promotional Campaign - Multinational Food Company
>
Sampling, In Store Experiential Marketing, PR, Printed Promotional Material
> Planning and day to day project management
> All promotional material themed, and used from in store displays to the wrapping of the vans used
to deliver samples
> Coordination of all internal stakeholders and external agencies
Outcome: Strong sales growth vs prior year
- PR Campaign - Professional Services Firm
> Focus of activity - to increase awareness among businesses in inner western Sydney
> Guidance with direction of PR to ensure story was newsworthy, of interest to readership and
well supported by evidence
> Development of PR campaign promoting particular expertise of firm
Outcome: Strong coverage in local papers resulting in increased awareness and lead generation
- Pre - Christmas In Store Promotional Campaign - Retail Industry
>
Optimisation of local displays and PR opportunities
> Store by store approach
Outcome: Sales growth vs. prior year, Eliminated need for post Christmas discounting
- Revision of Promotional Material - Not for Profit Sector
> Review of content, style and targeting of existing promotional material for key community service
at risk of closure
> Development of revised copy
> Strategy development to introduce more targeted and more contemporary promotional material
Outcome: Growth in income generated by key community program, ensuring ongoing viability of program
Consumer Research
- Advertising Effectiveness Study - Cooperative Body
> Review of Impact of Trolley Advertising Campaign
> Key Measures - awareness of advertising, association between trolley and television activity
> Review of cost efficiencies including tie up at store level
Outcome: Improved efficiency of advertising spend
- Client Perception Survey - Home Products Business
> Input into survey design
> Review and analysis of research results
> Easy to read report and recommendations for practical marketing actions based on survey results
Outcome: Currently implementing revised marketing and business plan
- Volunteer Perception Survey - Not for Profit Sector
> Review of zoomerang Survey Results
> Analysis of results
> Report and recommendations for implementation
Outcome: New initiatives for volunteer program in high profile organisation
- Qualitative Review of National Awards Program - Food Industry
> Development of survey questionnaire in response to research brief
> Implementation of survey
> Review and analysis of results
> Development of written recommendations
Outcome: Modifications planned to 2008 Awards Program based on research findings
Marketing Training and Mentoring
- In House Training - Large Landscape Design Firm
> Tailored 1 day training program developed specifically to address business's needs and run by experienced trainer
> Training focused on Strategic Marketing Planning and Business Development
> Formal lecture style combined with group work and practical exercises to ensure usefulness
Outcome: Implementation of new skills in day to day work
- Mentoring - Marketing Planning and Implementation - Professional Services Sector
> Ongoing 1:1 mentoring with business owner
> Focus on development of strong marketing plan with clear actions
> Ongoing coaching during implementation stages
Outcome: More effective use of marketing funds. Measurable outcomes developed.
- In House Training - Below the Line Marketing Agency
> Tailored 2 day workshop program run by experienced facilitator
> Key areas of training - Strategic Marketing Planning and Business Development
> Formal lecture style combined with group work and practical exercises to ensure usefulness
Outcome: More successful new business development
Read a Case Study of one of our recent projects
Read what our clients say about us
Find out more about how we work
Contact Us: e info@juntos.com.au p 02 9810 2568 m 0404 495947 or contact us
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